Social Media Marketing Professional

Be a Future-Proof Professional

Digital Technologies and Coronavirus Disease (COVID-19) have changed the way we work, live, communicate and consume. This situation does not only pose challenges to our profession but informs our desire in advancing and progressing in light of our future careers. This social media marketing crash course has been carefully designed to address the social media marketing skills gap – with advice from industry leaders around the globe.

Who is this course for?

Business generalists

Marketing generalists, entrepreneurs,

Small business owners, and students

What will you gain?

This training course will give you a comprehensive overview of social media covering everything from the platforms you should focus on, the tools you should use, creating a compelling story, developing social content, paid social advertising, new developments to look out for, measuring your success and continually improving your plan of action.

What will you learn?

The Rumis Engage Academy’s panel has specifically structured the syllabus to focus on current trends and best practices in strategy, planning, and execution. Learning how to build a successful social media marketing strategy and leveraging on consumer insights will allow you to gain a sustainable competitive advantage for both your business and your career.
This training course will give you a comprehensive overview of social media covering everything from the platforms you should focus on, the tools you should use, creating a compelling story, developing social content, paid social advertising, new developments to look out for, and measuring your success. The focus is on how to develop a social media marketing strategy that will deliver real business results. It is delivered through a mixture of case studies, interactive learning, and practical exercises and will cover the latest in best practice and hands-on techniques for maximising your Return on Investment (ROI) and Return on Relationship (ROR).

What Certification will you receive?

On successful completion of the course, earn a Certificate in Social Media Marketing from Rumis Engage Academy. Add the certificate to your CV and improve your career or job/business prospects.

The assessment is based on a capstone project (take home assignment) that will measure individuals’ knowledge and social media strategy proficiency following completion of the course.